The global financial crisis is unlikely to prove a deterrent to the green agenda, with clean technology being viewed as a growth vehicle in 2009
A step forward: Rajesh Nair, founder and managing director, Ecologix Knowledge Solutions, which has built analytical models to help companies and policymakers understand and evaluate the economics of energy. Hemant Mishra / Mint
“As news of carbon credits becoming sources of revenue for a company goes around, this trend will only become stronger,” says Subramanya. This combination of market forces and government policy is driving the green agenda across the Indian industry. “The idea is to create a scenario or risk planning model that can assist a company to inventorize their emissions (energy use), optimize costs of abatement and run alternate scenarios,” says Rajesh Nair, founder and managing director, Ecologix Knowledge Solutions Pvt. Ltd, a Bangalore-based start-up which has built analytical models to help companies and policymakers understand and evaluate the economics of energy and environment linkages.
